Summit Agenda

Digital business models in financial advice - from innovation to delivery




Chair’s welcome

Simon Bussy, Domain Director – Wealth, Altus  
9:10AMKeynote interview

Defining and understanding the role of digital advice

  • Where digital advice has matured to, and how it can enhance the provision of financial advice to the mass market
  • What benefits digital advice can bring to your firm
  • How digital advice will impact traditional business models
  • Combining personal interactions and digital advice
  • Understanding the optimal level of human touchpoints within digital advice models
  • Expected impact of GDPR on the digital advice space
  • The FCA’s role in fostering the adoption of digital advice
  • Thoughts on the FCA’s interim report on Pension Freedoms, Project Innovate and the Financial Advice Market Review
  • Simon Bussy, Domain Director – Wealth, Altus
  • David Stevens, Life Advice Director, LV=
  • James Dunne, Head of Digital Investing, Santander UK

How firms across FS are tackling digital advice

  • How providers from across the financial services spectrum view the role of digital advice in their future strategies
  • How propositions are being built - which models and approaches firms are adopting
  • Large incumbents and fintech startups - differing approaches and lessons to learn from one another
  • Daniel Thomson, Digital Product Owner - Retail Investments | Group Transformation, Lloyds Banking Group
  • Jason Chapman, Managing Director, Willis Owen
  • Rob Hudson, Head of Digital Distribution, Aberdeen Asset Management

Integrating behavioural insights into your digital advice proposition

    • The risks of a digital advice proposition that assumes customers always behave rationally
    • How to protect your business from customers’ irrational behaviour and biases
    • Designing a digital advice and risk profiling service, which takes changing consumer behaviour into account
    • Understanding how consumers can manipulate, or unintentionally misunderstand, digital onboarding processes
  • Fernando Hagel Franco, Managing Director, Aarpadios

Networking Break

11:10AMArmchair chat

Building digital assistance is good, but does it work alone?

  • Integrating digital assistance into your offering that customers will want to use
  • Simon Bussy, Domain Director – Wealth, Altus
  • Michelle Cracknell, Chief Executive, The Pensions Advisory Service
  • Fernando Hagel Franco, Managing Director, Aarpadios
11:40AMTalk: Digital compliance

A combination of reactive and proactive approaches

  • Simon Crowe, Sales Director EMEA, Glassbox

Developing the right digital advice model for your firm

    Hear insights from firms harnessing digital advice as a transactional-led proposition (digitising the internal advisory process to remove risk), as well as those using it to optimise the end-to-end customer journey.
  • Identifying the area or product that can most benefit from automation
  • Setting price and cost structures for different market segments
  • Improving efficiency and margins vs upgrading service and attracting new customers
  • Driving the benefit gain from digital advice - using it to improve efficiency vs. changing the economics of your proposition to attract more customers
  • Focusing your solution on a specific product vs connecting data across product areas
  • Building an engaging, customer-centric digital advice platform that manages different customer profiles and expectations
  • Practical operational considerations when implementing a digital advice model
  • Translating a personal, professional proposition into a digital proposition - without losing the personal touch
  • John Porteous, Retail Customer Solutions Director, Old Mutual Wealth
  • Matthew Phillips, Managing Director, Thomas Miller Investment
  • Samantha Seaton, CEO, Moneyhub

Networking Lunch


Insights from fintech startups developing digital advice platforms afresh

  • Developing your digital advice offering and taking it to profitability
  • Successful customer acquisition strategies
  • Partnering with large incumbents - ensuring clear communication, and understanding one another’s objectives and hurdles
  • Why investors are backing specific startups
  • Managing a dialogue between fintechs and the regulator
  • Samantha Seaton, CEO, Moneyhub
  • Simon Bussy, Domain Director – Wealth, Altus
  • Michelle Pearce, Co-Founder & CIO, Wealthify

Moving digital advice into the mainstream

  • What will it really take for digital advice to become mainstream?
  • Practical advice from product launch through pilot release
  • Pros and cons of developing a digital advice solution vs. going through a third party
  • Is there a societal need for consumers to be able to freely access advice?
  • How firms are managing their relationships with the regulator, with respect to digital advice propositions
Roundtable leaders:
  • Daniel Thomson, Digital Product Owner - Retail Investments | Group Transformation, Lloyds Banking Group
  • David Stevens, Life Advice Director, LV=
  • Simon Binney, Business Development Director, Wealth Wizards
  • Anders Nicander, Co-Head, Digital Savings Office, Nordea Bank
  • Matthew Phillips, Managing Director, Thomas Miller Investment

Networking Break


Mitigating compliance, governance and risk issues associated with digital advice

  • Clarifying the risks of automated advice vs. the risks associated with human advice
  • Analysing the advantages of digitising advice, from a risk and governance viewpoint
  • Designing your digital advice model with regulation and compliance in mind - establishing an approach, philosophy and governance structure that manage the new risks
  • Simon Crowe, Sales Director EMEA, Glassbox
  • Edward Lecky-Thompson, Digital Strategy & Innovation, Schroders
  • Tim Minall, Chief Compliance Officer, Worldpay
  • Greg B Davies, Head of Behavioural Science, Oxford Risk

Making digital advice more accessible and easier with new technologies

  • AI solutions that proactively suggest how customers can invest their money
  • Open APIs that enable your firm to connect to third parties
  • Automated and efficient ways of analysing customers’ risk profiles
  • Peet Denny, Chief Technology Officer, Wealth Wizards
  • Alison Davies, Head of Digital, Skipton Building Society
  • James Walsh, Policy Lead: Engagement, EU & Regulation, Pensions & Lifetime Savings Association

Chair’s summary and close of summit

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